Our Quality Promise

our quality promise

what's on the label
is what's inside.

Supplements aren't approved by the FDA before they hit shelves. So we set our own bar, and it's higher than the minimum.

across our whole lineup

the non-negotiables.

🌱VeganEvery product is 100% plant-based.
🧬Non-GMONo genetically modified ingredients.
🌾Gluten-freeEvery product, every flavor.
🫘Soy-freeNo soy, anywhere in the lineup.
🍓No added sugarAny sweetness from real fruit is natural, not added.
🎨No artificial dyesNo artificial colors or dyes. Ever.
🔬Third-party testedEvery lot, by an independent lab, before it ships.
our 4 quality pillars

how we earn your trust.

What goes into every scoop and can before it ever reaches you.

1

Made in certified facilities

Every product is made in FDA-registered, cGMP-certified facilities, the same manufacturing standard trusted across the supplement and beverage industry.

2

Third-party tested, lot by lot

Before anything reaches you, every single lot is tested for safety by an independent, third-party lab.

  • Microbial screening
  • Heavy metal screening
  • Ongoing testing of active ingredients, so what's on the label is what's inside
  • Formulated for potency that holds through the end of shelf life
3

Whole-food ingredients

Wherever we can, we choose whole-food ingredients over synthetic shortcuts, and we hold every supplier to a high-quality standard, not just the cheapest one available.

4

Traceable sourcing

Every ingredient is traceable back through our supply chain, so we can verify its source and supplier. And we're personally involved in sourcing many of our key ingredients to make sure they deliver.

Be Amazing Vegan Protein made with PURIS pea protein powered by
PURIS® pea protein
the protein behind our protein

grown in the U.S.A. by PURIS.

Our Vegan Protein is made with pea protein from PURIS, North America's leading non-GMO pea protein maker. Be Amazing is one of the 200+ brands they partner with.

U.S.-grown & madeA supply chain that never crosses an ocean.
Seed to shipmentFully traceable, from the farm to the finished ingredient.
Non-GMO & glyphosate-freeBacked by 40+ years of non-GMO breeding.
8 out of 10consumers prefer PURIS on taste.

Source: PURIS.

🫐
Fiber from real plantsPrebiotic fiber from blueberries, apples, and acacia in our Vegan Protein, not synthetic fillers.
🥬
Antioxidants from fruits & veggiesOur Daily Greens Drink gets its antioxidants and extracts from real fruits and vegetables.
why it matters

the industry doesn't require proof.
we do.

Dietary supplements don't need FDA approval before they're sold. That leaves a lot of room for shortcuts. Here's where we draw the line.

what you get
be amazing
the other guys
Every lot tested by an independent third-party lab
✓
not always
Screened for microbes & heavy metals
✓
not always
Active ingredients tested so the label matches what's inside
✓
not always
U.S.-grown, traceable pea protein
✓
often imported
Fiber from real fruit & plants, not synthetic fillers
✓
rarely
No artificial colors or dyes
✓
varies
Vegan, non-GMO, gluten-free & soy-free, across the board
✓
varies
we make wellness for everybody and every body. the be amazing promise
always raising the bar

what's next.

We're pursuing more certifications across our products, including:

Non-GMO Project Verifiedin progress Organic, where applicablein progress

taste the standard.

Vegan ProteinVegan Protein Daily Greens DrinkDaily Greens Drink
shop all

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.